fox & furrow
SEO
Digital Marketing for Modern Law Firms
You're a lawyer in the Fox Valley or Northeastern Wisconsin. You need well-written words on your website to represent yourself as a solo practitioner or small law firm. You're busy, but you’re tired of AI, and a little wary about the legal impacts of using AI-written law content on your website.You’re in the right place. Fox & Furrow SEO produces proven legal SEO content and strategies for websites just like yours, with clients both nationwide and right here in Wisconsin. All content is human-written, human-reviewed, and human-focused, always.
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Services
We offer two lines of service, depending on what makes sense for your firm.Full-Service (strategy, writing, and reporting)Foundation: For solo attorneys and 1–2 attorney firms new to content strategy and SEO.Initial Project:
- Keyword research for one primary practice area
- Keyword map
- 2 optimized practice area pages written and SEO formatted
- On-page SEO recommendations for existing site pages
- 30-minute strategy delivery callOngoing Retainer:
- 2 long form blogs per month
- 1 practice page update or other new page per quarter
- Editorial calendar created and maintained
- Monthly performance summary
- Internal linking recommendations with each piece
- Monthly 30-minute check-in callGrowth: For established firms (2–5 attorneys) actively competing for search visibility in their practice area.Initial Project:
- Keyword research for 2-3 practice areas
- Full topic cluster map with internal linking structure
- Competitive content gap analysis
- 4 optimized practice area/landing pages
- Content audit of existing siteOngoing Retainer:
Everything in Foundation plan, plus:
- Slack or email access for ad hoc questions
- Monthly performance report with full analytics commentary
- Quarterly strategy review and roadmap refresh callStrategy-Only (research, audits, and roadmaps; no writing)Strategy Foundation: For firms with a writer in place that need a keyword strategy and content roadmap for one practice area.- Keyword research for one primary practice area
- Keyword map showing which existing and planned pages should target which terms
- Topic cluster map for one chosen practice area
- On-page SEO audit of up to 10 existing pages
- Content prioritization list showing what to write or fix first and why
- 60-minute strategy delivery and walkthrough call
- Written summary handoff documentStrategy Growth: For established firms whose content production is underway but lacks strategic direction. Includes a full site audit and 12-month roadmap.- Keyword research for two to three practice areas
- Keyword map showing which existing and planned pages should target which terms
- Topic cluster map for all chosen practice areas
- Competitive gap analysis across 3 named competitors
- On-page SEO audit of up to 40 existing pages
- 90-minute strategy delivery and walkthrough call
- 12-month written publishing plan and handoff document
- 30-day follow-up email check-in for questionsStrategy Advisor Retainer: Available to clients who have completed any Strategy-Only project. Not available as a standalone engagement.- Monthly review of up to 4 content pieces produces by your team with written feedback
- 30-minute monthly advisory call, agenda set by client
- Monthly keyword ranking checkin
- Proactive alerts on algorithm updates and search behavior shifts
- Quarterly keyword strategy refresh
- Quarterly strategy review call
- Quarterly content prioritization list update based on performance dataAll of our engagements start as a one-off project. You are always welcome and encouraged to renew into a monthly retainer subscription to manage ongoing content needs. We also offer a la carte services for additional pages, blog articles, and more. Get in touch to learn more.
About Fox & Furrow SEO
Gabrielle Hass is a lifelong Wisconsin native, born and raised in Neenah and Appleton. With 8+ years of legal marketing, copywriting, and search engine optimization experience for attorneys nationwide, she's seen what AI writing is doing to the industry. That's why she's chosen to focus on supporting the growth and development of her local law firms through human-written, human-reviewed, and human-focused legal marketing content.
Contact
If you’re tired of managing your website on your own, then why not get in touch? Gabrielle, founder of Fox & Furrow SEO, will walk you through our service offerings and how we can help your firm in a free 30-minute call (or in-person meeting, if you’d prefer and you're in Northeast Wisconsin).
Thank you
Your email has been sent! Gabrielle will get in touch with you soon to schedule your free law SEO consultation.Have a great day!